LONDON--Marketing firm CreativeFeed has launched in London, where it will run the UK digital programme for the Bordeaux Wine Council (CIVB).
The new agency is created in partnership with UK PR agency RedRobin, and will be headed by the latter firm's founder, Robin Dhara.
The UK digital marketing initiative for CIVB adds to the work CreativeFeed already handles on behalf of the organization in Belgium, France, and the US.
CreativeFeed also oversees website development, maintenance, and content production for CIVB in numerous international markets.
Based in New York, CreativeFeed also has offices in San Francisco, Paris and Beijing, providing digital and traditional communications support.
“CreativeFeed believes that currency, in its many forms, is what makes the world go round. Our work is marked by our ability to understand the nuanced nature of consumers and other influencers, and how their nature varies from market to market," said CreativeFeed founder and chief creative officer Arthur Ceria. "The UK consumer is dynamic, sharp, and proud of his or her taste, and has been a focus of our work for years.”