NEW YORK—Crenshaw Communications has been named agency of record by Verizon Wireless for the New York metropolitan region. The firm was selected from among 30 agencies participating in a competitive review.
Crenshaw will be responsible for an ongoing public relations campaign that includes media relations, multicultural outreach, social media and corporate communications for the region. The program will support key product launches, retail events, and Hopeline, the company’s cell phone recycling program that benefits domestic abuse victims.
Headquartered in Morristown, NJ, with Northeast regional headquarters in Morristown, NJ, Verizon Wireless operates a wireless voice and data network and serves more than 86.6 million customers.