Crighton to Lead International Tech Practice at Edelman
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Crighton to Lead International Tech Practice at Edelman

Edelman has named Carlo Crighton international practice leader of technology, a newly created role. Crighton will be responsible for the agency’s technology practice in Europe, Asia Pacific, and Latin America.

Paul Holmes

NEW YORK, March 29—Edelman has named Carlo Crighton international practice leader of technology, a newly created role.  Crighton will be responsible for the agency’s technology practice in Europe, Asia Pacific, and Latin America, placing particular emphasis on building high caliber teams, developing new services, and forging multi-country client relationships. 
 
Says Alison Canning, Edelman’s president of international operations, “As the tech sector recovers, PR agencies will see growing client demand towards higher-end consultancy services relating to brand, change management and corporate social responsibility issues, as well as effective implementation on a global and local level.”
 
Crighton joins Edelman from Text 100, part of OneMonday Group.  At OneMonday, he was board director with strategic responsibility for the development of Text 100 in Europe. Prior to this role, Carlo set up and managed Text 100 Ireland.
 
Says Crighton, “In 2002, technology PR is set to experience continued instability and consolidation as clients become far more considered in their decisions on agency selection and retention.  This shakeout will create both winners and losers with the latter being those that are heavily niched, over-specialized or lacking in substance such as in PR service mix, depth and breadth.”
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