WASHINGTON, D.C.— Criterion Strategies, a crisis management and security consulting firms, has added a new crisis communications capability through an agreement with two experienced crisis public relations experts: Len Biegel, principal of The Biegel Group, and David Umansky of The Umansky Network, who will provide crisis communications planning, training, research and crisis response for Criterion’s clients.
In turn, Criterion’s services will be available to Biegel and Umansky clients.
Says Criterion executive vice president Tracy Leibowitz said, “We live in a world of instant communication and every organization must be prepared to deliver critical, positive messages to everyone involved in a crisis. Len’s and David ‘s wealth of experience in crisis communications are the perfect complement to our crisis management expertise. We are pleased and proud to be associated with them.”
Adds Biegel, “If a corporation or other organization does not immediately communicate that it is responding to the emergency the information vacuum will be filled with rumors and malicious statements, which are almost always inaccurate.”