RICHMOND, VA—CRT/tanaka has been selected to provide strategic counsel for Fleet Laboratories. The agency will service the account through its health practice.
Fleet Laboratories offers more than 100 personal health and beauty products including feminine care, laxative and bowel cleansing, oral care, skin care and oral rehydration. Fleet focuses on providing unsurpassed pharmaceutical innovations to their customers in more than 80 countries. Through Fleet’s commitment to quality and continued innovation, they have experience exceptional growth offering unique, high quality products around the world.
“CRT/tanaka offers us fresh ideas and new ways of thinking about public relations,” said Steve Ruhf, director of global marketing, gastro for Fleet Laboratories. “The level of hands-on senior health care leadership combined with the appeal of mid-sized agency customer service—that’s why we chose them.”