NEW YORK—In preparation for the 25th anniversary of the Teenage Mutant Ninja Turtles brand, Mirage Studios and licensing agent 4Kids Entertainment have added to two new partners to its marketing team, including CRT/tanaka interactive and Kicking Cow Promotions to plan and execute the TMNT mobile tour and the fan-based www.tmnt25.com website respectively.
The CRT/tanaka Interactive team will work hand-in-hand with Mirage, 4Kids Entertainment and public relations firm Peppercom Strategic Communications to build out the existing TMNT25 teaser site and develop a micro-site. The site will include a number of interactive functions from a photo gallery to downloadable wallpapers and a personality test that determines which Turtle character users most identify with.
“Our decision to bring CRT/tanaka’ on board for the Shell-ebration was motivated by its expertise and clear knowledge of and enthusiasm for the Turtles,” says Gary Richardson, CEO of Mirage Studios. “CRT/tanaka made a powerful impression with a comic-book inspired proposal and Turtles-inspired video.”