RICHMOND—CRT/tanaka, the firm created last month by the acquisition of New York’s Patrice Tanaka & Company by Virginia’s Carter Ryley Thomas, has signed its first client since the merger: Altec Lansing Technologies. The agency will service the account through its expanded consumer practice.
Altec Lansing—which introduced sound to the motion picture industry in 1927, working on The Jazz Singer— is an industry leader in the design, manufacture and marketing of audio technologies, including the highly successful inMotion brand of portable speakers for personal audio devices like the iPod.
“CRT/tanaka offers us a new way of thinking about and delivering PR and marketing strategies,” says Rocco Di Domenico. “Combine that with the agency’s commitment to understanding our business goals and a partnership approach to our relationship – that’s why we chose them.”
CRT/tanaka will help Altec Lansing strengthen its lifestyle brand position and engage new customers with counsel and implementation of traditional media relations efforts, brand marketing, word-of-mouth marketing, promotions and trade show support.