RICHMOND, VA—CRT/tanaka has been retained by Cambria Suites to offer strategic counsel and support in several areas of the company’s growing business. Cambria Suites, the newest all-suites brand from Choice Hotels International, is designed to appeal to value-seeking business leisure travelers looking for a fresh, contemporary, upscale option in lodging.
Choice Hotels has enlisted CRT/tanaka to help build the Cambria Suites brand through local media relations and promotions for existing and soon-to-open properties, as well as through chain-wide offerings. Cambria Suites currently has 13 open hotels with 61 under development nationwide and in Canada.
“CRT/tanaka’s extensive experience in travel and hospitality, combined with its creative and energetic approach, makes the agency the perfect marketing firm for the Cambria Suites brand,” says William Edmundson, president of Cambria Suites. “They understand our market and our objectives, and will help build our identity in the marketplace.”