CRT/tanaka Strengthens Healthcare Leadership
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CRT/tanaka Strengthens Healthcare Leadership

CRT/tanaka has several senior-level changes within the agency’s health practice, promoting Deborah Myers, senior vice president, to practice leader. Myers also will continue to serve as general manager of the agency’s Norfolk office.

Paul Holmes

RICHMOND, VA—CRT/tanaka has several senior-level changes within the agency’s health practice, promoting Deborah Myers, senior vice president, to practice leader. Myers also will continue to serve as general manager of the agency’s Norfolk office. She takes over the health group for Brian Ellis, who continues as a CRT/tanaka executive vice president and management team member but will focus on the agency’s crisis and issues management and media training consultancy.

Myers has worked at CRT/tanaka for more than eight years providing strategic counsel, planning, branding, positioning and reputation management to numerous clients including VHA, Amerigroup Corporation, and Bon Secours Health System. Prior to joining CRT/tanaka, Myers was director of corporate communications for Sentara Healthcare.

In addition, Bruce Lifka has joined the agency as senior vice president in the health practice and will lead the growth of the agency’s pharmaceutical business. Lifka has worked for Pfizer Consumer Healthcare, Pharmacia Consumer Healthcare and Whitehall Robins Healthcare, now a part of Wyeth Consumer Health. Most recently, he served as global director for the tobacco dependence category for Pfizer Consumer Healthcare, serving as the chief marketer for Nicorette.

And Donna Ramer has joined the agency as vice president and senior counselor in the health practice. Ramer, who also is president of StrategCations, has worked at Ruder Finn and GCI, managing director of health sciences at Makovsky Worldwide, and a principal consultant to Rowland Consulting.

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