NEW YORK—CRT/tanaka has been retained by The Natural Dentist, which addresses oral health with whole body health in mind, focusing on healthy gums. The agency will provide strategic counsel, develop and implement The Natural Dentist’s national media relations program and support a new product launch for the company.
The agency will service the account through its growing consumer practice in the New York office. The new product launch is slated for the third quarter of 2006.
“It was a cultural and business fit,” says Laura Kuykendall, vice president of marketing for The Natural Dentist. “CRT/tanaka offers national media relations and branding experience that will help us reach new customers, new markets and promote our product in new ways. Importantly, the ethos and entrepreneurship of their firm is a lot like our company.”