NEW YORK—Cumberland Packing Corporation has retained Ruder Finn as public relations agency of record. Ruder Finn was chosen from competing agencies to raise awareness of the Sweet’N Low brand as well as ongoing corporate initiatives.
“The Ruder Finn team impressed us with its breadth of highly relevant experience in the packaged food and nutrition categories,” said Jeff Eisenstadt, president and CEO of Cumberland Packing. “We were attracted to the fact that Ruder Finn is family-owned and independent, just like Cumberland. The agency clearly understands the importance of our history and how much we care about preserving the heritage and building the future of the Sweet ‘N Low brand.”
Work will begin immediately, with a number of initiatives already planned, including leveraging the brand’s tie-in with the summer movie release of The Pink Panther.