LONDON—Momentum Research Group, a subsidiary of Citigate Cunningham, is joining forces with Citigate DVL Smith, a U.K.-based market intelligence consultancy. It will retain its own brand name and identity while providing DVL Smith with a U.S. research capability. Both firms are part of the Incepta Group of companies.
The group’s offerings include a breadth of global services—both qualitative and quantitative—including brand tracking, market sizing, segmentation, database analysis, focus groups, in-depth interviews and other bespoke research approaches.
Says Andy Dexter, managing director of Citigate DVL Smith, “Many of our clients operate in a global economy. For competitive companies, especially multinationals, the risks are higher than ever before—one can go from blue chip to bankrupt almost overnight based on a single bad decision. As a result, companies need the highest-quality intelligence to inform and guide their actions. The addition of MRG provides us with deep expertise in dynamic markets where technology, products and services intersect.”
Jay Shutter, managing director of MRG, will serve as head of North American operations for Citigate DVL Smith. MRG was instrumental in the development of Cunningham Momentum Management, a proprietary research model originally launched in rapidly evolving markets with a prescriptive roadmap to developing marketing and brand strategies.