PRAGUE—Merit Government Relations has been established by the leading Czech communications agency Bison & Rose in a move designed to expand its range of services into public affairs and politics. The new firm will be led by director and partner Martin Hoferek.
“We have long considered creating a company specializing in relations with the public administration and political sphere,” says Miloš Ružicka, one of the founders of Bison & Rose. “While working for our clients we have become more and more aware of a real demand for this type of service. We conducted an objective evaluation of the market situation in this sphere and concluded that there are relatively few companies offering transparent public affairs services.”
Hoferek has been working in the political and public sphere since 1993. He has been a member of the supervisory board of the Czech branch of Transparency International, and for two years acted as advisor to the Minister of Health. Since 2004 he has participated on the preparation and management of various election campaigns. From 1996 to 2001 he was executive director of the Association of PR Agencies and for the past seven years he has managed the advertising agency Jazz Communications.
The new agency’s specialist activities will include monitoring and positively influencing the legislative process, as well as offering consultancy services to corporations as how to operate in such a way as to assert their legitimate interests within the political environment. Merit Government Relations will operate as part of the Bison & Rose communications group.