WASHINGTON, D.C.—Independent public relations practitioners in Washington, D.C., have joined forces to create the Independent Public Relations Alliance, designed to meet “a growing need in the nation’s capital for easy access to highly experienced, independent communications professionals who deliver big-agency results and personalized client service at small-shop agency pricing.”
The IPRA network, already 60 members strong, consists of public relations and marketing executives who own or operate their own practices, have three or fewer employees and belong to the world’s largest professional organization for PR practitioners, the Public Relations Society of America.
“Independent PR practitioners are a fast-growing segment of our chapter,” said PRSA’s national capital chapter president Steven Grant, “and IPRA is an incredible network and resource for PRSA members.”
A majority of IPRA members have been in business for three or more years. As a group, they average 18 years of experience and have specialized expertise across 36 industry sectors, from financial services and high-tech to nonprofits and Fortune 500 companies.
“We formed the IPRA network so that those who need the best possible independent PR expertise, client support and personal service in Washington have an easy way to find that talent,” says Heathere Evans-Keenan, founder and chair. “At the same time, we saw a growing interest among the region’s independent practitioners in collaborating on new business opportunities, sharing best practices and forming strategic partnerships.
“There was also a need among small and mid-size marketing and communications agencies to augment their in-house teams with outside expertise.”