LONDON—Hotwire has been appointed by D-Link, one of the world’s leading networking solutions providers for business and consumers, as its lead European agency, responsible for strategic campaign development.
Hotwire was selected to devise and manage D-Link’s PR strategy across Europe following a competitive pitch process. In its new role, Hotwire is responsible for campaign strategy, creative campaigns and content generation for B2B and B2C campaigns which are delivered to more than 15 European countries.
According to Mary Harrison, European business solutions marketing, D-Link: “We needed to refresh our communications strategy to drive greater awareness of the business in the European market. Hotwire was selected for its track record in B2B and B2C technology PR, as well as its experience working across multiple global markets.”