NEW YORK—The late Daniel J Edelman, founder of the world’s largest independent public relations firm and a pioneer of many techniques now used widely in consumer PR, will be honored by the PRSA Foundation at its annual Paladin Dinner on Thursday, April 24, 2013 at the Bryant Park Grill in New York City.
Edelman died in January at age 92. He had opened his Chicago-based public relations firm in 1952 with three employees and one client, the Toni Home Permanent Company. From those roots, he built Edelman into the world’s largest public relations firm.
“The event honors ‘Paladins,’ public relations industry champions who inspire all of us to grow and strive for excellence,” says Lou Capozzi, Foundation president. “The term Paladin, an heroic advocate of a noble cause in medieval times, certainly describes Dan well.”
The Paladin Award will be presented to Richard Edelman, president of the firm his father founded 60 years ago. Richard’s tribute to his father will be introduced by last year’s Paladin honoree, Harold Burson.
For more information about PRSA Foundation Paladin Dinner, contact Wendy Gallo at (212) 460-1412. Proceeds from the PRSA Foundation Paladin Dinner support the initiatives of the PRSA Foundation to attract a diverse range of ambitious and promising students to the public relations profession, and to make them better prepared to contribute to the profession and to society.