Dan Klores Adds Cointreau, Plum TV
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Dan Klores Adds Cointreau, Plum TV

Dan Klores Communications has added to its roster of lifestyle-focused clients with the addition of French liqueur brand Cointreau and Plum TV, a media network targeted to affluent communities.

Paul Holmes

NEW YORK—Dan Klores Communications has added to its roster of lifestyle-focused clients with the addition of French liqueur brand Cointreau and Plum TV, a media network targeted to affluent communities.

 

DKC will work with Cointreau on a project basis as it launches the liqueur’s partnership with performer Dita Von Teese, who will serve as the new face of the brand. Cointreau cited DKC’s expertise in planning and executing successful events and its experience in heightening brand awareness in making the decision to work with DKC on this project.

 

Plum TV, a media network targeted to affluent communities such as the Hamptons, Aspen and Miami Beach, has signed DKC as its agency of record as it looks to raise its media profile in the markets it serves largely by promoting both existing and new programming. Plum TV offers programming designed to appeal to cultural tastemakers, with a reach of 14 million people annually.

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