NEW YORK—Reader’s Digest, the most widely read magazine in the world, has selected DKC as its agency of record for public relations. DKC will work with Reader’s Digest on a number of new strategic initiatives to publicize both the magazine and its redesigned companion site, RD.com, as the iconic brand looks to energize and inspire its dedicated readers, as well as introduce itself to new ones.
In addition to maintaining and enhancing the Reader’s Digest brand, DKC will execute a series of multi-platform strategic communications initiatives as the company implements its new “Life Well Shared” positioning.
Reader's Digest reaches nearly 30 million readers each month in the United States and twice as many worldwide. The magazine is published worldwide in 51 editions and 22 languages, and reaches readers in more than 60 countries.