LONDON—Sony Ericsson has named Cathy Davies global head of communications and PR following the announcement that Aldo Liguori will be stepping down from the post. In addition, Steve Walker, currently acting head of marketing is confirmed as the new global head of marketing.
Previously head of brand and strategy at the company, Davies will take over from Liguori, who is moving on after seven years at the company but will remain at Sony Ericsson until end October, during which time he will manage the transition and operate as a communications advisor to the global team. She will report to president and CEO Bert Nordberg and will oversee the current PR team, including head of external communications and analyst relations, Holly Rossetti, who joined the company in January from Amdocs.
Davies joined Sony Ericsson in 2008 from Ford Motor Company where she held both local market and regional roles.
Walker steps up into his role having been with the joint venture since its establishment in 2001, holding a variety of positions including head of product marketing and head of portfolio planning. He will report directly to Sony Ericsson’s EVP and head of sales and marketing Kristian Tear.
The appointments come as Sony Ericsson seeks to establish leadership position in the Android market with its new range of Xperia smartphones. The company has been seeking to develop its online presence and launch innovative products, including the world’s first Playstation certified smartphone.