NEW YORK—GCI Health has appointed Mark Davis to lead its digital health work and join the agency’s leadership team. His responsibilities also include cultivating client relationships, providing senior thought-leadership and developing new business. He will report to Wendy Lund, CEO.
Davis was most recently at Novartis Pharmaceuticals where he was the director of social media, where he developed organizational capabilities for social media, including regulatory and legal standard operating procedures, as well as a strategic brand opportunity framework which guided social media prioritization and development across all brands.
Earlier in his career at Novartis, Davis was a director in the integrated marketing solutions group.