HONG KONG — Daylight Partnership has added new clients and services, two years after being launched by former WagEd Asia-Pacific head David Ko.
The firm, which bills itself as a 'content creation and social media engagement agency', has added new assignments from Sogo Hong Kong and Sense of Touch, which join a client roster that features Fashion Walk, Fitbit, Digital Domain, Kairos, Lee Kum Kee, Fiji Water, L’Oreal and Garnier.
Daylight, which now numbers 17 staff across Hong Kong and Singapore, has also launched new units, focused on content creation and immersive storytelling (Daylight IS) and insight/analytics (Daylight Rx).
In addition, the firm has announced a partnership with Launchpilots, a Hong Kong-based startup operating across Greater China that connects brands with the millennial and student demographics .
"We have partnered with Launchpilots since the beginning of 2015 and successfully concluded several social media campaigns with them, all for globally recognizable brands that have specific products targeted at the 16-24 year old segment," said Ko.
The Launchpilots collaboration adds to Daylight's existing long-term partnership with Ruder Finn Asia, with whom they co-developed Sonar, a real-time social media crisis simulation training workshop.
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