DDB Seattle Acquires Public Policy Specialist
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Holmes Report

DDB Seattle Acquires Public Policy Specialist

DDB Seattle, a full-service communications firm, has acquired Bass & Howes, a public affairs firm with offices in Washington, D.C. and New York City,

Paul Holmes

SEATTLE, March 13—DDB Seattle, a full-service communications firm that operates as part of Omnicom’s DDB Worldwide advertising agency, has acquired Bass & Howes, a public affairs firm with offices in Washington, D.C. and New York City, which will merge with DDB Seattle’s existing issues and advocacy group to create DDB Bass & Howes.
The new group will focus on creating awareness of complex social issues and important health and quality of life issues. The expertise of Bass & Howes will be used to start public debates and raise consciousness, while DDB continues to specialize in executing full-scale communications and public policy campaigns.
“Both of our groups operate under the credo, ‘Do well by doing good,’” says Candy Cox, managing partner of DDB Bass & Howes. “It was an easy decision to pool our resources given our similar goals and complementary services.”
DDB Bass & Howes clients include foundations, not-for-profit organizations, government, and corporations such as The NARAL Foundation, The David and Lucile Packard Foundation, Genentech, The Alliance to Save Energy, The National Breast Cancer Coalition, and Pfizer.
“Win-win situations are what I strive for,” says Joanne Howes, partner in DDB Bass and Howes. “Whether it’s moving an issue on Capitol Hill or putting together partnerships between companies and advocacy groups. When everyone can benefit, and when there is good faith and genuine respect on both sides, then real progress can occur.”
Howes will be director of client services government affairs, and other former B&H executives will take leadership roles: Nanette Falkenberg as director of client services policy and programs; and Marie Bass as director of business development and special projects. Arlene Fairfield of DDB will serve as the director of advertising and public relations.
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