Del Monte Taps CRT/tanaka for Banana Assignment
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Del Monte Taps CRT/tanaka for Banana Assignment

CRT/tanaka has been selected by Del Monte Fresh Produce Company for an integrated marketing campaign to promote the role bananas play in healthy eating and losing weight.

Paul Holmes

RICHMOND, VA—CRT/tanaka has been selected by Del Monte Fresh Produce Company for an integrated marketing campaign to promote the role bananas play in healthy eating and losing weight. The agency’s assignment includes social media engagement, consumer and trade advertising, retail promotions, point of sale materials and overseeing the development of applications for the iPhone and BlackBerry.   

 

“After our search process, we chose CRT/tanaka because of the agency’s strategic thinking and creative ideas, which included both traditional and new media tactics,” says Dennis Christou, vice president marketing, North America for Del Monte Fresh Produce.

The business will be led by Ellen LaNicca Albanese, CRT/tanaka executive vice president and consumer practice director.

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