NEW YORK—Ogilvy Public Relations Worldwide has named Matthew Della Croce, a senior vice president in the firm’s corporate practice, as director of financial communications. He will work on business development initiatives, expanding relationships with current corporate clients, and building the agency’s overall capabilities across the capital markets and financial services industry.
The enhanced corporate practice offering, to be called Ogilvy Financial, is modeled on a similar set of services available to Ogilvy PR clients in the Asia-Pacific region. According to managing director Kym White, head of Ogilvy’s New York office, “For the last four years, Matthew has been a key player in our corporate practice and has successfully led the communications efforts in support of numerous client IPOs and transactions.”
Della Croce joined Ogilvy five years ago after serving as a vice president at Fleishman-Hillard.