TROY—Automotive parts supplier Delphi Corporation has appointed several executives to top positions in its global communication and marketing staffs as part of a plan to help integrate its public affairs and brand development activities.
William Lafontaine has been named corporate director, media communication and brand development, reporting to Karen Healy, vice president of corporate affairs. Lafontaine had been director of marketing and customer development. In his new role, he will help align Delphi’s media and brand development efforts to enhance Delphi’s technical and corporate reputation.
The company’s media relations, advertising, Internet communication, brand development, merchandising and motorsports activities will report to Lafontaine.
Steven Gaut is named director of communication for Delphi Europe, Middle East and Africa and will lead communication activities for Delphi’s operations in the region, including media relations and internal communication. He also will help coordinate government relations with Delphi’s country directors.
David Bodkin is named director of media relations, and also will maintain his current responsibilities as director of communication for Mexico. Bodkin will report to Lafontaine and Healy.