PARIS and TOKYO—Dentsu Public Relations, Japan’s largest public relations firm, has signed a business alliance with MSLGroup, the global public relations operation of French communications holding company Publicis Groupe.
The partnership provides Dentsu PR’s clients and employees with access to one of the world’s largest global PR networks, with more than 2,500 employees in 22 countries.
According to a Dentsu spokesperson: “More than ever Japanese corporations must turn their sights abroad and build sound relations with stakeholders around the world. Through this partnership, Dentsu PR will leverage the network of MSLGroup to further enhance all aspects of client support from planning and consulting to how it offers solutions.”
MSLGroup chief executive Olivier Fleurot adds: “With our own strong roots in Europe and rapidly growing footprint in Asia, we’re uniquely placed to support Dentsu PR and their timely and strategic extension of PR support outside Japan, to their globally-oriented Japanese clients.”