FAYETTEVILLE, AR— Mitchell Communications Group, the fast-growing Arkansas-based firm that has been racking up Agency of the Year awards, has been acquired by Dentsu Network, a worldwide network of agencies operated by Japanese a advertising and public relations giant Dentsu.
The acquisition marks the first foray into public relations for the Dentsu Network, which was created in 2007 and has been building a portfolio of communications companies, with a strong digital focus. In the US, those firms include 360i, Attik, Firstborn and mcgarrybowen, which work alongside Steak in the UK and Taproot in India.
According to Tim Andree, CEO of Dentsu Network, Mitchell’s “integrated services offering and singular focus on creating solutions for clients across the enterprise have been major drivers in its rapid growth over the past five years. By acquiring Mitchell Communications, we intend to build out a full-service offering to benefit Dentsu clients globally that now includes public relations.”
Agency CEO Elise Mitchell will continue in her role at Mitchell Communications and will now also join the executive team and operating committee of Dentsu Network reporting to Andree, with responsibility for building a global public relations network.
In addition, Sarah Clark, formerly executive vice president and chief strategy officer of the agency, has been named president of Mitchell Communications.
“Becoming a part of Dentsu allows us to offer clients even greater resources and access to innovation, technology and a global presence while maintaining our unique agency culture and intense entrepreneurial spirit,” says Mitchell.
Mitchell Communications Group has annual gross revenues of more than $13 million with 75 full-time employees in addition to a national network of more than 20 project employees, located in 14 states.