DENVER—PerkettPR, which provides “results-based communications programs for value conscious companies,” has forged an alliance with D3 Agency, an integrated-branding and design firm. The two will offer integrated communications programs to current and prospective clients.
“Our partnership with PerkettPR results from our agency’s desire to bring alignment to our customers, helping them build consistency in their words, actions and ideas,” said Michel Hogan, principal of D3. “To strategically and effectively bolster brand, PR should be combined with other communications to ensure unified and consistent messages throughout all aspects of an organization inside and out.”
Says Michelle Chase, managing director, PerkettPR. “Surprisingly, many companies today still see their brand as whatever they communicate to their target audience. In reality, brand is how the target audience perceives the company. In order to have the greatest influence on the brand and ensure the perception of the target audience mirrors how the company wants to be perceived, all areas of the communications program must work in sync, and that is what this alliance is all about.”