DENVER, June 1—Linhart McClain Finlon Public Relations, one of the Rocky Mountain region’s leading public relations firms, has been awarded a $500,000 a year assignment by the Colorado Department of Transportation. LMF won out over eight other Denver area firms, including Alexander Ogilvy Public Relations and incumbent Peter Webb PR.
According to agency president Sharon Linhart, the firm will handle both road safety programs—including campaigns for seat belt use and against drunk driving and aggressive driving—and publicity for construction programs. She described the account as “a historic win for our firm. The work we will do with CDOT is exciting because of the great impact it will have on our state.”
According to CDOT executive director Tom Norton, “It is important that we find new, innovative ways to communicate with a growing number of drivers. How do we make sure drivers are receiving the best information possible regarding road construction? How do we communicate safety messages to young, inexperienced drivers? How do we increase seat belt use, especially for kids where the usage rate is less than 50 percent? How do we address aggressive driving? These are some of the questions that Linhart McClain Finlon will help us answer.”
LMF partnered with Denver-based Explore Communications to provide design, media and advertising services, and 23airmail, a digital marketing firm, to provide interactive services. Says Linhart, “We believe that CDOT needs innovative tactics such as interactive, e-mail based or wireless applications as part of the communications mix. Increasingly, the traveling public wants to choose how they receive information.”
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