NEW YORK—GCI Health has been selected by the American Society for Dermatologic Surgery, the largest specialty organization in the world exclusively representing dermatologic surgeons, to lead its communications efforts.
GCI Health will work with ASDS to communicate and differentiate the dermatologic surgery specialty and its significant role in the science behind achieving and maintaining healthy and beautiful skin. Public relations services will include strategic messaging and media training, material development, media relations, digital programming, branding and ongoing strategic counsel.
“GCI Health demonstrated an in-depth understanding of both the science and beauty behind dermatologic surgery,” said Katherine Duerdoth, executive director of ASDS. “We’re confident that GCI Health will help us reach consumers in meaningful ways and at multiple touch points to increase their understanding of the significant role dermatologic surgeons play in the health, function and beauty of skin.”