Detroit PR Veteran Launches Virtual Agency
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Detroit PR Veteran Launches Virtual Agency

Ron Pytko, a veteran of several Detroit public relations firms and most recently the head of the Detroit office of Washington public affairs firm [email protected], has launched RAMP Public Communication Specialists.

Paul Holmes

  BIRMINGHAM, MI, August 25—Ron Pytko, a veteran of several Detroit public relations firms and most recently the head of the Detroit office of Washington public affairs firm [email protected], has launched RAMP Public Communication Specialists, a “primarily virtual” firm designed to provide “an alternative to conventional public relations services.”
 
According to Pytko, “RAMP has the flexibility to go beyond agency walls to build an account team specifically tailored to the unique demands of each client assignment Unlike traditional agency models, RAMP can morph its structure to accommodate the demands of today’s business world. More than ever, professional service teams need to be flexible, rapidly adjust the level of human assets, and be able to customize their product offerings.”
 
When broader expertise or capability is needed, RAMP will tap the resources of brick and mortar communications companies—ad agencies, research and marketing agencies, and PR firms—locally, nationally, or internationally. RAMP may also function as a communications brokerage firm helping clients identify the most capable agency for single-sourced assignments.
 
Pytko helped establish the Detroit office for [email protected] Previously, he headed the Detroit area office of Hill and Knowlton, was a vice president at PR Associates, and an account supervisor at Anthony M. Franco.
 
Joining Pytko as independent senior counselors are John Couretas and Fred Aikins. Couretas is former content chairman for eAutoWorld and reporter for Automotive News. Aikins, most recently was manager of product communications for Mazda North America.
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