DeVries Named Agency of Record by Hoover
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DeVries Named Agency of Record by Hoover

DeVries Public Relations has been named public relations agency of record for Hoover, a leading manufacturer and distributor in the floor care category and a subsidiary of TTI Floor Care North America.

Paul Holmes

GLENWILLOW, OHDeVries Public Relations has been named public relations agency of record for Hoover, a leading manufacturer and distributor in the floor care category and a subsidiary of TTI Floor Care North America. DeVries will oversee all public relations initiatives for the Hoover brand and provide an integrated collection of services designed to help reinvigorate the image of the iconic brand.

 

According to Carolyn Resar, VP of marketing for Hoover, “We were impressed by DeVries’ extensive consumer experience in the cleaning and home care spaces, as well as its comprehensive understanding of marketing to women.  When you add in their proven record of delivering trackable business results, a partership with Hoover was a natural choice.”

 

To launch its PR efforts for Hoover, DeVries will lead a multi–faceted communications effort to publicize the organization’s new advertising campaign, while creating awareness and buzz for the brand’s new Hoover Platinum Collection.

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