WASHINGTON, D.C.— Dewey Digital, the new media arm of the Dewey Square Group, has formed a long-term strategic partnership with open-source content management company SilverStripe—best known for powering the Democratic National Convention website and streaming live speeches by candidate Barack Obama—to expand its use of the SilverStripe platform to include issue advocacy, public policy debates and political campaigns.
The partnership will allow Dewey Digital to make available to clients the most rapid deployment of customized and cost effective on-line services. The platform technology designed by SilverStripe combined with the digital communications expertise offered by Dewey Digital enables a comprehensive approach to effective new media strategies.
According to Dewey Digital co-founder Tim Chambers, "We sought out a content publishing system that could stitch together seamlessly with a host of other web services while managing different media types, languages, and platforms and SilverStripe meets that challenge.”
Dewey Digital has previously worked with SilverStripe on a number of high profile strategic projects including the 2008 Democratic National Convention Committee website. Demconvention.com saw record breaking traffic from millions of users and was a central platform that integrated a number of other web API's and media technologies.