WASHINGTON, D.C.—Ketchum has won a multi-million dollar two-year contract with the U.S. Department of Health and Human Services to implement a public awareness campaign on the growing problem of trafficking in people. The account will be managed by Ketchum’s government marketing communications practice based in the Washington, D.C. office and will be supported by Capital City Partners, a D.C.-based organization that specializes in coalition building and outreach to urban and ethnic communities.
Human Rights Watch says 50,000 people are trafficked into the United States every year, and that victims are typically forced, defrauded or coerced into sexual or labor exploitation.
“The federal government offers important support services for trafficking victims, but very few victims take advantage of these programs, due to lack of knowledge about their availability or for fear of deportation,” says Monica Marshall, Ketchum senior vice president, who will serve as program executive on the account.
In the first year of the campaign, Ketchum will develop messages and materials on the trafficking problem in the United States and reach out to those who may come in contact with trafficking victims including law enforcement organizations, social service and health organizations, community and minority groups, labor and religious organizations, and ethnic grocery stores and other businesses likely to be visited by trafficking victims.
In year two of the campaign, the account team will add a campaign overlay to reach out to trafficking victims themselves.