HORSHAM, PA—Diccicco Battista Communications has changed the name of its public relations division to Reverb-DBC, a change it says better reflects the company’s ability to offer clients a broad suite of public relations-driven brand communications strategies and services. The division had been previously known as Tattar Richards-DBC.
In addition to delivering traditional media relations, Reverb-DBC is also providing clients a full complement of PR activities including investor relations, industry analyst outreach, word-of-mouth marketing, media training, event planning, corporate communications, community relations and charitable outreach.
Public relations industry veteran Tim Cifelli will lead the rebranded firm as senior vice president and general manager. Prior to joining Reverb-DBC, Cifelli served as senior vice president at Gregory FCA Communications.