NEW YORK—DiGennaro Communications has hired veteran media agency communications and business development professional Theresa Nasi (pictured), as senior vice president.
Nasi was most recently at Interpublic Group’s Universal McCann, where she served as senior vice president, global corporate communications. Previously, she was senior vice president, global network development for Havas’s MPG and spent six years as US director of marketing communications at Omnicom Group’s OMD. Her career began in the media department of Goodby, Silverstein & Partners.
The firm has also promoted Kendra Peavy to the newly-created position of general manager, director of development, adding responsibility for the development and oversight of employee training, as well as new business development, to her existing account management portfolio. She was previously vice president, group account director.
In addition, Christine O’Donnell joins DGC as a vice president, group account director, after serving as director of communications for LBi US, a marketing and technology agency headquartered in Europe. Marni Raitt, who previously ran her own consultancy, First Raitt Communications, joins as senior account director.
Erin Donahue and Megan McIlroy have been promoted to senior account director from account director.