PLANTATION, FL—Poweri Technologies, an interactive marketing firm, has acquired Markcom Industries, a digital public relations and e-marketing firm based in Coral Springs. By acquiring a public relations firm, Poweri says it will now be able to leverage its expertise in interactive web-based technologies to offer clients a broad range of innovative digital PR services.
Marvin Dejean, chief executive of Markcom Industries, will join the Poweri team as senior vice president of media strategies.
“The explosion in the number and popularity of social networking sites is revolutionizing the field of public relations,” says David Andrade, CEO of Poweri Technologies. “Creating the right ‘buzz’ for your company out in the digital world has become an essential component of a company’s marketing strategy. With this acquisition, Poweri is perfectly positioned to take advantage of this trend for the ultimate benefit of our clients.”