Digital Disruption In Asia-Pacific Newsrooms Heralds New Era In Media Relations
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Digital Disruption In Asia-Pacific Newsrooms Heralds New Era In Media Relations

A new study from Weber Shandwick uncovers the extent to which digital is impacting newsrooms in Asia-Pacific.

Holmes Report

HONG KONG—A new study from Weber Shandwick uncovers the extent to which digital is impacting newsrooms in Asia-Pacific.

The survey, which polled 339 journalists across 10 Asia Paci?c markets, found that a majority of journalists  (71%) now publish across digital channels, and that digital is the preferred channel for journalists’ own news consumption habits, with 68% saying they most commonly access their news online. The contemporary media

In addition, journalists are making use of digital channels to source, verify and distribute their news, with
36% of those surveyed saying they go to online sources first when compiling their stories. In
terms of trust and credibility, journalists find certain digital channels — corporate websites
and blogs in particular — to be highly trustworthy, more so even than analysts and PR agencies.

The rise in recent years of brand journalism, furthermore, is reflected by the finding that 77% of journalists in the survey note that their news organisation always or sometimes publishes content
provided by a brand.

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