NEW YORK—Lippe Taylor Brand Communications has added digital expert David Binkowski, who recently left MS&L after serving as digital strategist for major clients including P&G, Underwriters Laboratories and Citibank. He brings more than 15 years of expertise in digital marketing and word-of-mouth programming to Lippe Taylor clients.
Binkowski joins fellow Publicis alum Jim Joseph, who joined the firm as president in 2009 to help transform the agency into an integrated marketing firm.
Prior to joining Lippe Taylor, Binkowski was senior vice president of word-of-mouth marketing at MS&L. Prior to that he was a vice president at Hass MS&L.