NEW YORK—Marco Greenberg has been appointed managing director in the U.S. corporate practice at Burson-Marsteller. He will report to Andrew Goldberg, U.S. chair of the corporate practice and will lead the firm’s efforts in reputation management, building upon B-M’s capabilities while running key client relationships and driving new business development and the overall growth of the corporate practice team in New York.
Greenberg founded Reel Biography, a pioneer in digital video branding, where he produced award-winning digital profiles for clients such as Mount Sinai Medical Center, New York University, O’Melveny & Meyers, The New York Times and Washington Mutual. Before starting Reel, Greenberg served as the founder and president of NYPR, which flourished during the dot-com boom and launched Akamai Technologies which became a long-time client as well as National City Bank, Symbol Technologies and Synchronoss Technologies.
Prior to returning to Burson-Marsteller, Greenberg co-founded Thunder11, a marketing communications and digital media consultancy.