NEW YORK—Brunswick Group has added Rachelle Spero as a director. Spero joins Brunswick from Cohn & Wolfe, where she was executive vice president of the firm's digital media practice and a member of its global leadership team. Spero will be based in Brunswick's New York office and will advise clients on social and digital media strategies.
"As the media landscape evolves, social and digital media are becoming increasingly important means of disseminating information, generating awareness, establishing thought leadership and managing corporate reputation” says Steve Lipin, Brunswick's U.S. senior partner.
As executive vice president of global digital media at Cohn & Wolfe, Spero was responsible for defining and leading the firm's global digital strategy. Previously, she was vice president of client services for Digital Influence Group and director of marketing for Planet Interactive.
Ms. Spero is a noted authority on digital commu