EAST RUTHERFORD, NJ—Digital Lifestyles Group has selected MWW Group as its marketing communications partner for the anticipated launch of hip-e, a new line of digital lifestyle hardware and software products tailored to serve the unique needs of the growing and underserved teen market.
MWW Group will apply its consumer electronics and youth marketing expertise to provide strategic counsel and media relations support for the introduction of the new line of products that will seek to define a new “teen computing and digital lifestyle” category within the computer industry.
“hip-e is a dynamic brand and product line that requires a dynamic marketing communications agency with established media relationships and proven success,” says Kent Savage, chairman and CEO of Digital Lifestyles Group. “MWW Group provides us with the expertise to define hip-e as the teen digital lifestyle product of choice, providing them with the first complete all-in-one solution.”
MWW Group will work closely with AMP Agency, Alloy’s marketing and promotion business, to introduce the hip-e brand on August 11.