NEW YORK—Mike Spataro, head of Weber Shandwick’s web relations practice for the past 10 years, has joined Visible Technologies, which provides corporate clients and agencies with brand and reputation technology solutions, as vice president of intermediary sales and marketing.
Spataro will be responsible for strategic marketing and intermediary sales for New York and Seattle-based Visible, which provides solutions that help companoies monitor, analyze, build and protect their brands on the Web. He will also be responsible for expanding the company’s presence in the Northeast.
At Weber Shandwick, he led the agency’s global interactive and new media practice and worked with a variety of top tier brands, including The Walt Disney Co., the got milk? campaign, and General Motors.