SCHAUMBURG, IL—Motorola has named former GE Capital public relations chief Valerie Di Maria as corporate vice president of communications and public affairs.
As a member of the senior management team, Di Maria will oversee the company’s executive communications, media relations, industry analyst relations and internal communications. She will report to Geoffrey Frost, senior vice president and chief marketing officer.
“We took a long time looking for just the right person who excels at both left brain and right brain thinking,” says Frost. “Valerie has that paradoxical combo of creative energy and strategic management expertise—a result of her 20+ years of sitting on both the agency and corporate sides of the table.”
Di Maria was vice president of corporate public relations and advertising at GE Capital, the $55 billion international financial services company owned by General Electric. Prior to that, Di Maria was president of the New York headquarters of Grey Advertising’s international public relations agency, GCI, and vice chairman of the GCI Group. She also spent five years at the Porter Novelli public relations firm, where she was senior vice president/group supervisor and ran the consumer marketing practice.