SUNNYVALE, March 6—Yahoo! has named Christine Castro, former vice president of communications at The Walt Disney Company, senior vice president and chief communications officer. She will be responsible for leading the company’s worldwide communications efforts, including public and media relations; corporate reputation management; corporate, financial and employee communications; and crisis and issues management, and will report to chairman and chief executive officer Terry Semel.
Said Semel, “We are extremely pleased to welcome Christine to Yahoo!. We believe she has the right leadership characteristics, business acumen and professional experience to effectively manage the important function of communicating with Yahoo!’s internal and external stakeholders. Her experience will serve her well as she takes the helm of our communications group, and I am very much looking forward to working closely with her.”
At Disney, Castro managed corporate communications issues and initiatives including mergers and acquisitions, financial reporting, legislative and regulatory issues, branding and executive communications. She also worked closely with Disney’s businesses—including its parks and resorts, media networks, consumer products and studio entertainment units—on a variety of communications issues and initiatives. Castro joined Disney in 1999 as director, corporate communications.
Prior to Disney, Castro was director of corporate communications for SunAmerica Inc and spent four years at Rockwell International as manager of employee communications programs.
“I am truly excited to be joining Yahoo! It is an iconic company with unique, essential offerings that enhance and simplify people’s everyday lives,” says Castro. “Yahoo!’s global leadership, talented and committed employees, and world-renowned brand position the company well for long-term growth.”