CLEVELAND—At a time of increasing focus on energy policy and global growth in alternative energy, Dix & Eaton has launched a new energy practice. The practice will help organizations in the energy and alternative energy markets—as well as companies that serve those markets—establish or enhance brand and product positions among critical stakeholders.
The practice builds on the firm’s experience in serving clients in the energy services, utility, mining, oil and gas, and environmental industries and manufacturers serving those markets and is led by Gregg LaBar, senior vice president, who has managed a variety of energy and environment-related client engagements and projects during his 12 years at the firm.
“Although Dix & Eaton has been serving energy clients for many years, we are seeing increased demand for specialized communications expertise within this sector, both regionally and nationally,” said Scott Chaikin, chairman and chief executive officer. “Formalizing our energy practice enables us to better leverage our industry expertise as well as our broad capabilities to employ sound communications strategies to address energy-specific challenges.”
Notable recent energy projects include introducing ReStore Energy Systems, the new renewable energy/lithium ion battery division of Atlanta-based Exide Technologies; launching the brand and website for NorTech Energy Enterprise, which serves as the focal point for Northeast Ohio’s advanced energy cluster; and, at the request of Massey Energy’s insurance carrier, helping shape communications strategy and outreach to families and the news media in the aftermath of the April explosion at Upper Big Branch Mine in West Virginia.
The firm’s energy clients also include Energizer, International Coal Group, The Timken Company’s wind energy solutions business, LVI Services’ Power Services Division, and GLWN. Dix & Eaton is a member of Northeast Ohio’s Advanced Energy Industry Cluster (coordinated by NorTech Energy Enterprise), and a Gigawatt member of GLWN, an international wind energy supply chain advisory group based in Cleveland.