CLEVELAND—Corporate and financial communications firm Dix & Eaton has been retained to handle several crisis communications assignments, including a mining accident and major automaker recall.
In the aftermath of the April explosion at Upper Big Branch Mine, the firm was engaged by Massey Energy’s insurance carrier to help shape communications strategy and outreach to families and the news media. The firm also staffed a 24-hour media call center, monitored and analyzed traditional and social media coverage, and assisted in the development of benefits communications for families.
Other crisis engagements include crisis support related to Toyota’s January recall of more than 2.3 million vehicles because of concerns over a number of incidents involving sudden unintended acceleration. CTS Corp., which supplies gas pedals to Toyota, engaged D&E for senior counsel and messaging development in its communications to customers, employees and the news media.
In recent months, the firm also provided strategic counsel to the Germany-based management of Hugo Boss, which engaged in successful negotiations that kept its Cleveland manufacturing facility open; helped Myers Industries fend off a proxy contest with investor Mario Gabelli’s GAMCO Asset Management; and was retained to provide ongoing strategic counsel and training on crisis issues and regulatory matters to one of the nation’s largest airlines.