PARIS—Dole Europe, one of the largest distributors of fresh produce in Europe, has chosen French public relations agency Hopscotch and its Dublin-based subsidiary Hopscotch Europe In One to carry out an extensive public relations campaign across 30 countries in Europe and South Africa.
The campaign will be managed by the Hopscotch France team, which will lead and coordinate activities for all markets, reporting to Marie-Noëlle Fixler, Dole Europe’s communication manager. The implementation will be carried out by the Hopscotch’ Europe In One multi-cultural team in Dublin.
“Dole Europe provides its products and services all through Europe thanks to its coordinated network,” says Marie-Noëlle Fixler.. We are leading a unified, high-performance strategy indeed, while greatly valuing the importance of proximity. Taking into account local specificities is essential to meet our customers' expectations. That's why we have chosen to work with Hopscotch. Its multi-national model and its multi-cultural PR expertise allow us to implement a flexible, light, and proximity coordination and administration, which aim at improving the efficiency and outcome of our PR operations.”
The pan-European PR programme combines central planning and production of PR content with localised outreach to business-to-business and corporate media, in order to raise the awareness of Dole fresh produce and services.