Dole Taps Rogers to Support Rose Bowl Float
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Dole Taps Rogers to Support Rose Bowl Float

Building on its longstanding relationship with fruit producer and marketer Dole, The Rogers Group has been selected to spearhead both traditional and social media relations for the conmpany’s first Rose Parade float.

Holmes Report

LOS ANGELES—Building on its longstanding relationship with fruit producer and marketer Dole, The Rogers Group has been selected to spearhead both traditional and social media relations for the conmpany’s first Rose Parade float.

 

Named “Living Well in Paradise,” the Dole float will beautifully bring to life the aloha spirit of Hawaii, and celebrate that starting in 2011, Dole’s Fruit Bowls and Jarred Fruit will be packaged in 100 percent fruit juice.

 

The heart of the campaign will feature the Dole “Living Well in Paradise” Sweepstakes, in which one grand prize winner will win a trip for two to see the Dole float in the 2011 Rose Parade on New Year’s Day in Pasadena, Cal. Brand enthusiasts are encouraged to “like” Dole on Facebook, enter their email address and fill out the sweepstakes entry form.

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