Dome Beats Out Big Agencies for ServiceMaster
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Dome Beats Out Big Agencies for ServiceMaster

Chicago boutique Dome Communications beat out competition from Burson-Marsteller, Edelman Public Relations Worldwide, Golin/Harris International to pick up the agency of record assignment for The ServiceMaster Company.

Paul Holmes

  CHICAGO—Despite the prevailing “bigger is better” ethos, Davids still occasionally vanquish Goliaths, and Dome Communications is the latest example. The Chicago boutique beat out competition believed to include Burson-Marsteller, Edelman Public Relations Worldwide, Golin/Harris International to pick up the agency of record assignment for The ServiceMaster Company. While fees have not been disclosed, people involved in the shoot out say they are likely to be “substantial.”
 
“We are very excited about working with ServiceMaster and these organizations,” says Doug Dome, president & CEO. “This is further proof that our unique creative approach to communications management is valued in the business-to-business arena as well as the business-to-consumer marketplace.”
 
Dome will be responsible for assisting ServiceMaster with corporate and financial, employee and crisis communications, among other special projects. The company has revenues of $7.3 billion and owns such well-known brands as ruGreen ChemLawn, Terminix, American Home Shield, Rescue Rooter, Merry Maids, ServiceMaster Clean and Furniture Medic.
 
“We felt that Dome was best suited to help ServiceMaster reach our key audiences,” says Steve Bono, ServiceMaster’s senior vice president of corporate communication, citing the firm’s “combination of creativity, strategic thinking and depth and breadth of experience.”
 
Dome has added four other new accounts:, BCI Aircraft and Leasing, Wynnchurch Capital, the Illinois Clean Energy Community Foundation, and the Comprehensive Health Education Foundation.
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